About Royaux
Royaux Lifestyle Company has been priming this generation’s future fashion since 2012. Royaux was established in Milwaukee, WI as a brand that combines fashion and art to create high end streetwear. Royaux was generated, and is maintained, by the designer RJ Jones.
Jones was born and raised in Milwaukee, where he drew most of his inspiration to create his brand. Jones has had a love for fashion since the age of five. In middle school, he discovered the ideas of entrepreneurship, when he became the Vice President of a shop that specialized in producing and designing t-shirts. He would present these shirts to family and friends, and was encouraged by their constructive criticism. As he continued to get older, his interest with fashion increased and he was known for frequently changing his wardrobe and wearing unique pieces.
Jones combined a passion for entrepreneurship, and aesthetics, to make fashion his lifelong journey and more than just a career. Royaux has various limited edition t-shirt releases and other exclusive items to prove it’s uniqueness. Royaux’s clothing can be described as regal, neo-vintage art. Royaux puts an emphasis on color by using warm and cool tones to contrast and compliment each other. One might see oranges clashing against greens and blues. Jones enjoys bringing the art world into his clothes by using dye, ink, and painterly movements while constructing garments. Royaux was created for the trend setters, the artists, musicians, and fashion forward people who will always be ahead of the game.
Royaux’s Logo
Royaux Lifestyle Company is the caviar of clothing. Royaux is a sophisticated way of saying royalty in French. Jone’s feels bougie is a valid similie in comparisons to Royaux. “Bougie stems from bourgeois, another French word that simply means “of middle class status.” But over time, it became a generic term for of middle/upper class materialism.Royaux is a brand that services all classes with luxurious, hand crafted pieces.
The Beluga Sturgeon represents the brand’s family due to its unique ability to produce some of the rarest and most expensive caviar. The Royaux logo is a symbol of an acquired taste, much like the taste one would have for this brand. Consumers of Royaux are a family, ranging in classes, religions, races, sexualities, and genders, all sharing an elevated taste for fashion and art.
Our Shirts
